Sally Elshorafa is the Home and Garden Editor at BuzzFeed. Previously she was the Senior Home Editor at Sunset magazine.
Photo by Sarah Taylor
Sally has worked in an editorial capacity for over 15 years, and has experience creating beautiful and engaging content for leading brands like Sunset, Domino, Apartment Therapy, Vox Media’s Curbed, Brit + Co, 7x7, and more.
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The ultimate guide to mindful and beautiful kitchen design
Sunset, Jan/Feb 2020 issue
Sustainable design practices are very close to my heart, so I wrote an article on how to sustainably design or remodel a kitchen without sacrificing an inch of style. From over 40 sourced tiles to profiles and tips from the industry's pros (along with a resource guide!), I covered everything you need to know when it comes to beautiful and sustainable kitchen design.
All the details on mail-order sheets
Sunset, March/April 2020 issue
You can't ride the subway or listen to a podcast without being subjected to an ad about luxury, factory direct bedding. I broke down all the best brands to buy, and which material is right for you.
How to incorporate color into your kitchen remodel or design
Sunset, June/July 2020 issue
As much as I love a serene white kitchen lined with subway tile, the past two decades of kitchen design have leaned toward one too many shades of gray: ash, pewter, charcoal, and slate dominated cabinets and walls with a dose of white or wood thrown in here and there. In the last year or so the pendulum has swung decidedly more vibrant. Thankfully, incorporating color into your kitchen can be as simple as placing a dusty pink stand mixer center stage on your countertop or as advanced as a complete kitchen renovation with cabinets emblazoned kelly green. I tapped several experts in the field to share advice on how to make the leap from neutral to colorful, and you’ll be wowed by how easy it is.
Emerging Designers of the West 2020
Sunset, March/April 2020 issue
Sunset’s first annual Emerging Designers of the West was a celebration of the people pushing design forward in architecture, crafts, furniture, and home decor. For well over a century, Sunset has given readers the freshest and most inspiring home design ideas: it covered the birth and rebirth of mid-century modernism, tracked color trends, touted tiny homes, and predicted prefab. This award is the evolution of that mission, and a way to honor the people who are changing the way we live today.
The 2019 Sunset Idea House
Sunset, Jan/Feb 2020 issue
Once a year for over 20 years, Sunset magazine’s home team has curated a modern house filled with ideas for the western home. My job as Senior Home Editor was to find an incredible interior design firm to partner with the home's developer so that it could be shot for editorial and host a slew of events, followed by a feature spread in the magazine written by me. The attached media is my feature article on the house, which was a palatial contemporary abode nestled into the Santa Monica Canyon.
101 Things to Love About San Francisco
Curbed, Originally published on February 14, 2017
Tony Bennett famously explained how he left his heart in San Francisco. And he gives a few solid reasons why—the fog, the cable cars, being high on a hill. The usual. But there are so many more reasons why people love the city high above the blue and windy sea—places and experiences one doesn’t normally think of since they’re regular occurrences or daily sights. Let’s take a look at what makes heart strings zing in San Francisco.
Appearances
Sally has made appearances on NBC, ABC, and a variety of brand media.
Testimonials
“Whatever new design thing you learn, Sally already knows about it. An eerily prescient sense of what’s cool is thankfully balanced by the loveliest, warmest personality. Her enthusiasm is infectious, and her prose is captivating.”
— Catherine Kwong, Interior Designer
“Sally is a brilliant editor and writer. Her breadth of knowledge when it comes to the home space is astonishing. She has a vast understanding of historical design, and her passion for architecture and interiors is a rare find.”
— Dakota Kim, Writer
“Her energy and encouraging attitude was a huge part of why I loved working with her so much.”
— Sara Freund, Writer
“Sally is one of the most professional and effective editors I've had the pleasure of working with.”
— Kate Wertheimer, Editor
“Sally's creativity and passion for the Sunset brand was apparent in everything she did at Sunset, from leading our ambitious Idea House project on the editorial side to developing the vision for and executing our brand-new Emerging Designers of the West program.”
— Jessica Mondo, Editor